Public Opinion Research – MD SR, MV SR, City of Žilina

About the project

For public institutions, we conducted public opinion surveys and prepared analytical outputs focused on gathering data for decision-making, planning and setting the next steps. The projects combined data collection, work with respondents, evaluation of answers and preparation of clear outputs for the client.

For Ministry of Transport and Construction of the Slovak Republic we conducted a survey of the current state of radio broadcasting in Slovakia. The survey focused mainly on radio listenership, the way broadcasts are received, awareness of digital radio broadcasting and listeners’ consumer behaviour.

Our projects also included surveys for City of Žilina based on a sample of 1 000 respondents and for Ministry of the Interior of the Slovak Republic in the area of safety, also based on a sample of 1 000 respondents.

Extended texts

Scope of implementation

  • preparation and implementation of public opinion surveys,
  • data collection from respondents,
  • working with a representative or target sample,
  • conducting a survey with a sample of approximately 1 000 respondents,
  • processing and evaluation of the collected data,
  • comparison of results with existing data or previous surveys,
  • preparation of the final report,
  • presentation of results to the client,
  • delivery of data outputs and analytical materials,
  • processing of outputs for further strategic or communication use.

The result was data-based outputs that helped public institutions better understand residents’ opinions and work with them when planning further activities. The projects combined research, analytical processing and a clear presentation of results into a practically useful basis for decision-making.

Gallery