Nationwide campaign – Svätomarianská púť

About the project

For the project Svätomariánska púť we prepared and implemented a comprehensive marketing and communication campaign focused on supporting pilgrimage sites, developing spiritual tourism and promoting the Prešov region.

The aim of the project was to create unified, modern and visually appealing communication that sensitively connected the spiritual dimension of the pilgrimage with the authentic story of the region. The campaign presented Svätomariánska púť not only as a route between important pilgrimage sites, but also as an experience, a journey of discovery, inner reflection and exploration of the cultural and spiritual heritage of eastern Slovakia.

We were involved in the project from developing the creative concept through to implementing the individual marketing outputs. We prepared visual, textual and content communication for both online and offline environments, with the individual formats designed to create a unified and comprehensible communication line.

Extended texts

Our project outputs included:

As part of the project, we provided a comprehensive marketing and communication campaign for a new tourism product Svätomariánska púť. The project combined strategic communication, visual identity, media outputs, digital formats and experiential elements into one integrated campaign.

The implementation mainly included:

  • designing the creative concept and campaign schedule,
  • managing Facebook and Instagram, including sponsored posts,
  • creating graphic and text outputs for social media,
  • producing video content, a television commercial and a radio commercial,
  • media deployment of the campaign online, on TV, radio and outdoors,
  • designing a billboard campaign and digital advertising formats,
  • preparing print and online PR articles,
  • creating the branding, visual identity and pilgrimage design manual,
  • creating a pilgrimage guide, virtual route and panoramas,
  • supporting accompanying events, workshops, conferences and concerts.

The result was a campaign that presented Svätomariánska púť as a tourism, spiritual and cultural product connecting faith, history, the landscape, local communities and regional identity.

Video

Gallery