For Slovakia Travel we provided media space buying and advertising campaign implementation focused on supporting tourism and promoting Slovakia in domestic and international markets.
The project included media planning, selecting suitable communication channels, advertising space rental and campaign coordination in several countries. The implementation combined print media, online media, radio campaigns and OOH advertising to adapt communication to each market, target group and media type.
The campaigns included media space buying in Slovakia and abroad, including communication in the United Kingdom, Finland, Poland, Hungary and the Czech Republic. We also provided media placements at Vienna Airport, an important transport hub for international visitors travelling to the region.
The campaign used several formats – from print advertising and online advertising to radio and outdoor advertising spaces. Our role was to ensure effective media space deployment, coordinate outputs and manage campaigns in individual countries.
The result was an international media campaign that supported the presentation of Slovakia as an attractive tourist destination. The project combined strategic media buying, locally adapted advertising formats and campaign coordination across several markets.
